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Ecommerce and DTC brands

Get your online shop discovered before anyone searches for it

For online retailers and direct-to-consumer brands tired of watching acquisition costs eat into the margin on every order. Coporo is an organic distribution agency: we build and run a network of brand-owned accounts on TikTok, Instagram and YouTube Shorts that posts every day about your products and the everyday problems they solve. You own every account, and every post is tracked in Coporo Live.

The context

A lot of online shopping now starts without a search. Someone scrolls past a video where a clever gadget fixes an annoying problem at home, saves it, and a week later types the product name straight into the search bar. Discovery has moved from the search box to the feed. Shops that only buy ads tend to show up once the customer is already comparing prices, which is the most expensive moment to be there, and they miss the earlier stage when the shopper didn't yet know the product existed.

A shop with a hundred SKUs can't tell all those stories from a single profile. The person hunting for kitchen storage and the person stuck on a birthday present for their dad want completely different posts, and when one account flips between topics the algorithm never quite settles on either of them. Splitting the catalogue into accounts by problem, room or type of shopper lets you post about different products every day without wearing anyone out.

The challenge
01

Revenue rises and falls with ad spend

When CPMs climb or a campaign is paused, orders drop straight away. There is no owned channel bringing people in on the quiet days.

02

A deep catalogue and one brand account

You stock dozens of products, yet your main profile can only feature a handful before followers start scrolling past.

03

Packshots that vanish in the feed

White-background images work on a product page but disappear between videos. Shoppers need to see what the product actually does for them.

One audience per account

One audience per account

Each account speaks to one specific audience with its own hook. These are some we would work with.

First-time rentersSmall-space fixes for flats and tight budgetsMy flat is 40 square metres and this saved my wardrobe.
Busy parentsProducts that shave minutes off the family routineThe thing that finally fixed our school-run mornings.
Gift huntersLists by person, occasion and budgetGifts for the person who always says they don't want anything.
Organisation fansBefore-and-after drawers, cupboards and pantriesTen minutes ago this drawer was a crime scene.
Careful comparersHonest side-by-sides between models and price pointsI tried the cheap one and the pricey one. Here's the only real difference.
Home workersDesk set-ups, posture and work-from-home kitMy desk before and after my back started complaining.
What your network could look like

What your network could look like

Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.

Your brand
SM
@smallflatfixesFirst-time renters
Living well in very few square metres.
📱 Own phone🔒 Owned by you
GI
@giftsthatlandGift hunters
Gift ideas that don't end up in a drawer.
📱 Own phone🔒 Owned by you
DR
@drawergoalsOrganisation fans
One corner of the house sorted, every single day.
📱 Own phone🔒 Owned by you
WE
@wecompareforyouCareful comparers
We test two options so you don't have to.
📱 Own phone🔒 Owned by you
How people discover you

How people discover you

First they're interested, then they discover you. An example carousel with a natural mention of your brand.

Hook5 things for a small flat that look silly but really aren't@smallflatfixes
Hook
ValueOver-the-door hooks: an extra wardrobe with no drilling and no awkward conversation with the landlord.@smallflatfixes
Value
ValueStackable boxes with an open front: you can see what's inside without unpacking the lot.@smallflatfixes
Value
Your brandYour brandThe three I use most are from “Your store”, which sells them in sizes for awkward gaps. Link in bio.@smallflatfixes
Your brand
Share
How we work it

How we work it

01

Accounts by problem or shopper type

One account for each need or customer profile, each with its own tone and topics, all pointing to the same shop.

02

Comparison and buying-guide carousels

Which model to choose, how to measure before ordering, the classic mistakes: content that settles the doubts that currently end in abandoned baskets.

03

UGC and real unboxings

Short videos of the product in use, filmed on the network's own devices, showing size, materials and results without catalogue polish.

04

A lab for launches and peak dates

We test angles for a new product or a big moment like Black Friday or Christmas before you put ad budget behind it, then scale whatever lands.

Hook examples
Three things nobody mentions before you buy this.
I bought it as a treat and now I use it every day.
Stuck between these two models? Watch this first.
This is what it really looks like, without the studio lighting.
Measure this before you order, or it's going straight back.
What we measure
Shop visits from each accountProduct page clicks per postProducts and categories drawing the most interestSaves and comments that signal buying intent
Coporo Live

Your private dashboard with the stats of every account and every post, updated throughout the day.

See Coporo Live →
The Coporo network, every month
600Morganic views a month on average
38,000+posts published a month
Monthly averages across the whole Coporo network. Not a promise of results for any individual brand.
FAQ

FAQ

Does this replace my paid ads?

That isn't how we position it. The network is an owned organic channel that runs every day alongside your campaigns, and it shows you which products and angles people respond to, so the money you do spend on ads goes further.

Will the accounts belong to my shop?

Yes. They are opened for your brand, each on its own phone, and Coporo runs them day to day. The audience they build stays with you whatever happens to our working relationship.

Do I need to send you stock?

For carousels, your product photos and listings are enough. If you want UGC or unboxing videos with the real thing, we need units to film. Your team doesn't have to produce anything else.

Does it work with Shopify, WooCommerce or another platform?

Yes. The content sends people to your shop whatever it is built on, and we track the visits arriving from each account in the network.

I have hundreds of SKUs. Where do you start?

With the products that are easiest to explain in a short video or a carousel, and the ones with room to grow. From there, Coporo Live shows which items spark interest and the network is adjusted every week.

How long until it's up and running?

Around 20 days from the kickoff call to the first posts. If a key date such as Black Friday or the Christmas rush is coming up, it pays to start early so the accounts are already active when it arrives.

Keep exploring

Keep exploring

Let people discover you tomorrow

Tell us what you want people to discover about your brand and we'll reply with a proposal.

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