Banking and fintech on social: make sure people know you exist
For banks, neobanks, investing apps and payments companies that want people to know them before they need a new account. Coporo, an organic distribution agency, builds and runs a network of owned accounts on TikTok, Instagram and YouTube Shorts that explain everyday money to each audience, with your bank appearing as the natural answer and every message signed off by your compliance team.
More and more people learn to manage money on their phone, between one video and the next: how to split a payslip, what an overdraft fee really is, how to divide the bills in a house share. Those questions get answered in carousels that are saved for the day they're needed. When someone decides to switch banks or open their first investing account, they tend to pick the name that already feels familiar because it explained something useful, not the one that followed them around with a banner.
A single corporate account has to talk at once to the student on their first maintenance loan, the freelancer setting money aside for the tax bill and the family starting to think about a mortgage. The result is a generic tone that doesn't quite work for anyone, and in a sector where trust decides everything, generic gets ignored. With a network, each account covers one financial moment and earns credibility within that group, while your bank shows up in all of them as the tool that fits.
Trust can't be bought with ads
Ads for current accounts and cards look so alike that people skip them. Trust in a financial brand is earned by explaining things, and that doesn't fit in a six-second spot.
Every message goes through compliance
Posting daily from one account with a slow approval process ends in weeks of silence. You need a system that produces well ahead and leaves room for review.
Customers with opposite needs
Someone starting to save and someone who already invests aren't looking for the same thing. Mixing them in one profile dilutes the message for both.
One audience per account
Each account speaks to one specific audience with its own hook. These are some we would work with.
I got my first payslip and nobody told me what to do with it. Here's what I learnt:
If you're self-employed and everything lands in one account, read this before your next tax bill.
How we split the bills in our house share without a single row all year.
Before you invest your first pound, understand these five words.
What nobody tells you about paying by card on holiday outside the UK.
I run a small shop and this is how I stopped losing half an hour cashing up every night.
What your network could look like
Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.
How people discover you
First they're interested, then they discover you. An example carousel with a natural mention of your brand.
How we work it
Glossary carousels
One term per slide (APR, overdraft, direct debit) explained with an everyday example. It's the kind of content people save to check the day they have to sign something.
Compliance review in batches
We prepare carousels weeks in advance and group them so your legal team can review them in one go, instead of piece by piece.
Life moments, not products
Every piece starts from a specific situation: the first payslip, the first rental deposit, the long trip abroad. The product only comes in when it solves that moment.
A lab for money topics
We test on a few accounts which topics lead to visits to your website or downloads of your app, and the weekly loop rolls those angles out to the rest of the network.
Your private dashboard with the stats of every account and every post, updated throughout the day.
See Coporo Live →FAQ
Who reviews what gets published about financial products?
Your compliance team, always. Every piece that mentions your institution or a product goes through their approval before it's published, and we plan the calendar in batches so they have time. Any risk warnings or disclaimers your regulator requires are included exactly as that team specifies.
Do the accounts talk about returns or recommend investments?
No. The content is educational: it explains concepts, habits and how tools work. It never promises returns or recommends buying or selling any product, and whenever investing comes up it reminds people that capital is at risk.
Are the accounts held in the institution's name?
In your institution's name, from day one. Every profile sits on a dedicated phone and keeps a single identity and money theme. Coporo creates and manages them on your behalf.
How does this sit alongside our paid campaigns?
They complement each other. Campaigns buy reach; the network builds familiarity with content people save and share. The hooks that perform best organically also give you tested material for your ads.
How long until the network is live?
About 20 days: day 0 is kickoff and around day 21 the accounts start posting. In a regulated sector it's worth setting part of that time aside for compliance to approve tone, topics and disclaimers before the first post.
What do we need to provide from the bank?
Up-to-date product information, your communication red lines and someone in compliance to review. The daily production of carousels, videos and creator content is handled by Coporo's team.
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See more →GoalsBrand awareness
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See more →GoalsProduct launch
Plan a product launch on social media: extra owned accounts in launch week so the release shows up everywhere at once, then a steady network that carries on.
See more →GuidesOrganic distribution agency
What an organic distribution agency does, how it differs from social media, influencer and paid agencies, and the questions to ask before you hire one.
Read the guide →Let people discover you tomorrow
Tell us what you want people to discover about your brand and we'll reply with a proposal.
Request a proposal →