Get your car discovered before anyone walks into the showroom
For car brands, dealer groups and EV makers that want to be on the shortlist before anyone books a test drive. Coporo, an organic distribution agency, builds a network of owned accounts on TikTok, Instagram and YouTube Shorts, each made for a different kind of driver, and posts carousels, short videos and creator content every day in which your brand comes across as the obvious choice.
Buying a car is a long decision. Before setting foot in a showroom, many buyers have spent weeks watching comparisons, boot-space tests, winter range runs and owner reviews. That research happens on their phone and almost never on the manufacturer's website. Models that never appear during those weeks drop off the shortlist without anyone consciously ruling them out: they simply never made it into the conversation.
An official profile usually shows the launch, the design and a cut-down TV spot. But a family with three child seats, a sales rep who practically lives on the motorway and someone weighing up whether to go electric need very different answers. A network of accounts lets each one answer one of those questions in detail, week after week, so your model sits inside the answer rather than somewhere off to the side of it.
The buying journey starts without you
By the time a customer reaches the dealership they already have two or three models in mind. If your brand wasn't in what they watched for weeks, it isn't on that list.
Unanswered questions about going electric
Real-world range, public charging, the cost of fitting a home charger: specific questions an ad doesn't answer, and they stall the decision.
Dealerships invisible on their own patch
Many dealers post their stock and little else. That doesn't make anyone nearby think of them when it's time to change cars.
One audience per account
Each account speaks to one specific audience with its own hook. These are some we would work with.
We fitted three child seats and a pushchair to see if it all really fits. The result:
A week with an electric car and no driveway: what was easy and what wasn't.
What I wish I'd known before buying my first car.
I drive hundreds of miles every week. This is what actually matters in a car.
The design detail on this car that almost nobody spots first time.
If you live nearby and your MOT is due this year, save this.
What your network could look like
Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.
How people discover you
First they're interested, then they discover you. An example carousel with a natural mention of your brand.
How we work it
Real-life tests
Carousels and videos that put the car in everyday situations: parking in a tight multi-storey, charging on a road trip, loading the weekly shop. They answer what the spec sheet leaves out.
A series on switching to electric
Short episodes that tackle one question at a time, from fitting a home charger to the first long trip, with your model as the test car.
Local accounts for dealer groups
For dealer groups, profiles focused on one town or region, with useful local content and the showroom team as familiar faces.
One launch, told from six angles
When a new model arrives, each account presents it its own way: space for families, range for the EV-curious, design for enthusiasts.
Your private dashboard with the stats of every account and every post, updated throughout the day.
See Coporo Live →FAQ
Does this work for a dealership or only for manufacturers?
Both. A manufacturer usually organises the network by type of driver; a dealer group can add local accounts by town or region. The structure is agreed at kickoff, based on what you want to sell and where.
Are the accounts ours or Coporo's?
They belong to your brand or your dealership. Each one runs on its own phone, with its own identity and theme; Coporo simply creates and manages them on your behalf.
Do you need cars to film with?
For the real-life tests it helps to have access to demonstrator or press cars for a few days. The rest, such as carousels and concept comparisons, is produced by Coporo's team without your staff having to get involved.
How does this fit with launches and paid media?
The network keeps the conversation going between campaigns, when no media spend is live. At launch, each account presents the model from its own angle, and the hooks that perform best organically can be reused in your ads.
How long does it take to get going?
About 20 days from the kickoff meeting to the first post. If a launch is on the horizon, it's worth starting earlier so the accounts already have content and an audience when the model arrives.
Can you mention prices, offers or fuel and range figures?
Yes, always using the data you provide and within whatever conditions your legal team requires. We never publish economy, range or price figures that don't come from your official information.
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Read the guide →Let people discover you tomorrow
Tell us what you want people to discover about your brand and we'll reply with a proposal.
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