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Traffic and sales

Traffic and sales: get discovered, and show people where to buy

For brands that already know what they sell and to whom, and want social media to send real visitors to their online shop or app. Rather than opening lots of fronts, Coporo, an organic distribution agency, works with fewer audiences in more depth: content that shows the product in use, answers purchase questions and tracks every click in Coporo Live.

The context

Before buying, plenty of people look for reviews and demos on TikTok or Instagram: how it looks, how it's used, whether it beats the alternative. Anyone at that stage is already interested; what they need is one specific doubt cleared up and a clear idea of where to buy. The content that turns into visits is rarely the flashiest. It's the post that answers that question better than the product page does and makes the next step obvious.

A brand account that mixes news, values and product dilutes that buying intent. So for this goal the network is narrower: a handful of audiences with a clear reason to buy and, for each one, in-depth product content such as comparisons, how-to guides and common mistakes when choosing. Every account carries its own trackable link, so you can see which audience, format and topic actually bring visits instead of guessing.

The challenge
01

Plenty of views, very few visits

Posts with healthy view counts that send nobody to the shop, because they never explain the product or say where to find it.

02

You can't tell which post drives the clicks

With a single link in bio, all social traffic arrives blended together and there's no way to see what's working and what's dead weight.

03

Purchase questions go unanswered

Size, compatibility, care: if the doubt isn't resolved inside the content itself, the purchase gets postponed or happens in someone else's shop.

One audience per account

One audience per account

Each account speaks to one specific audience with its own hook. These are some we would work with.

Shoppers comparing optionsClear comparisons between models or versions, with criteria to decide.Before you choose between these two, see how they really differ.
First-time buyers in the categoryA starter guide: what to look for, what to avoid and where to begin.First time buying one of these? Start here.
Advanced usersTechnical details, settings and maintenance to get more out of the product.The setting almost nobody touches that changes the result.
Buyers on a tight budgetWhat to prioritise and what can wait when you can't buy everything at once.What to buy first if you can only afford one thing this month.
Customers who already boughtLesser-known uses, care tips and add-ons that go with what they own.Three uses you didn't know the thing in your cupboard had.
People trying to fix one specific problemFrom an everyday annoyance to the product that solves it, step by step.If this happens to you every week, the fix is simpler than you think.
What your network could look like

What your network could look like

Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.

Your brand
SU
@suppersfortwoCouples cooking on weeknights
Dinners for two in 20 minutes.
📱 Own phone🔒 Owned by you
FI
@firstkitchenkitPeople kitting out their first kitchen
The bare minimum for your first kitchen.
📱 Own phone🔒 Owned by you
SU
@sundaybatchcookSunday batch cooks
Cook once, eat well all week.
📱 Own phone🔒 Owned by you
WH
@whichpanwhyShoppers comparing cookware
How to choose cookware for the way you cook.
📱 Own phone🔒 Owned by you
How people discover you

How people discover you

First they're interested, then they discover you. An example carousel with a natural mention of your brand.

HookWhy your omelette sticks (and it isn't the oil's fault)@suppersfortwo
Hook
ValueThe pan needs to be properly hot before the eggs go in: a couple of minutes on a medium heat.@suppersfortwo
Value
ValueKeep the eggs moving with a spatula, then fold in half while the middle is still slightly soft.@suppersfortwo
Value
Your brandYour brandI use the frying pan from “Your brand”: the thick base spreads the heat and the fold comes out clean. Link in bio.@suppersfortwo
Your brand
Share
How we work it

How we work it

01

Fewer accounts, more depth

Instead of opening lots of audiences, we focus on those with a reason to buy and post for them more often, with more product detail.

02

A trackable link per account and format

Each account carries its own link with tracking parameters, so Coporo Live shows which content brings visits to your shop or app.

03

Content that answers purchase questions

Comparisons, size or compatibility guides and common buying mistakes: the questions that currently arrive by DM, or never get asked at all.

04

Product in use, on video and UGC

When the product needs to be seen working, we add short video and creators who genuinely use it, linking to the exact product shown.

Hook examples
What the product photo doesn't tell you, in five slides.
Three questions to ask yourself before you hit buy.
I sent it back twice before I understood this detail.
How I use it after six months, not on day one.
The difference between the basic model and the good one is right here.
What we measure
Clicks to your shop or app per accountProduct page visits per postClicks per thousand views, by formatPurchase questions in comments and DMs
Coporo Live

Your private dashboard with the stats of every account and every post, updated throughout the day.

See Coporo Live →
The Coporo network, every month
600Morganic views a month on average
38,000+posts published a month
Monthly averages across the whole Coporo network. Not a promise of results for any individual brand.
FAQ

FAQ

Can you promise a certain number of sales?

No. No organic content can promise sales, and it's worth being wary of anyone who does. What we do is track every click to your shop or app and move production towards whatever brings the most visits.

How do you know which account brought each visit?

Every account and format has its own link with tracking parameters, and those visits show up in Coporo Live. If you give us access to your shop analytics, we cross-check that data too.

Why fewer audiences than an awareness network?

Because for driving visits, depth matters more than breadth. We concentrate accounts and frequency on the audiences with a clear reason to buy and explain the product to them in detail.

Does it work for an app as well as an online shop?

Yes. Instead of a product page, the link goes to the App Store, Google Play or a download page, and we track each account's clicks exactly as we would for a shop.

How do viewers know where to buy?

Each post makes it clear which product or category is featured, and that account's link goes straight to the matching section of your shop or app, so nobody has to go looking.

What do you need from my shop to get started?

Your catalogue with product pages and photos, the products you want to prioritise and the questions customers ask most. If you want video or UGC with the real product, we'll also need units to film.

Keep exploring

Keep exploring

Let people discover you tomorrow

Tell us what you want people to discover about your brand and we'll reply with a proposal.

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