Short-form vertical video for TikTok, Reels and Shorts, daily
For brands that want to be on TikTok, Instagram Reels and YouTube Shorts without building a filming and editing team. Coporo, an organic distribution agency, scripts, edits and posts short vertical video across a network of accounts you own, each talking to its own audience, and measures every video in Coporo Live to decide what gets repeated the following week.
Short video is where lots of people spend their dead time: on the Tube, in the supermarket queue, just before falling asleep. Nobody opens the app looking for a brand, but they do want something that entertains them or teaches them something fast. In that setting people decide within a couple of seconds whether to keep watching, so the opening matters more than the production. A well-planned clip shot on a phone can hold attention better than an expensive piece that starts with an animated logo.
That's why a single brand profile uploading the odd video rarely gets far: there isn't the volume to learn which opening works, nor the variety to speak to different audiences. In a network of brand-owned accounts, one idea is filmed with a different approach for each audience and posted in parallel to TikTok, Reels and Shorts. Within a few weeks it becomes clear which openings, lengths and series deserve daily production.
The first seconds get wasted
If a video opens with a logo, an intro or a greeting, most viewers have scrolled away before the interesting part arrives.
Daily editing isn't sustainable
Cuts, captions, pacing and vertical framing take hours per video. Without a dedicated team, posting soon becomes a matter of fits and starts.
One file pushed everywhere
Uploading an identical video to TikTok, Reels and Shorts ignores that each platform rewards its own length, on-screen text and tone.
One audience per account
Each account speaks to one specific audience with its own hook. These are some we would work with.
This is how to do it properly, in the length of this video
I used it for a week, and here's what nobody mentions
I thought it was going to go badly, and then this happened
Look at the state of this ten minutes ago
My Monday routine so the week doesn't start late
You asked this so often it gets its own video
What your network could look like
Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.
How people discover you
First they're interested, then they discover you. An example carousel with a natural mention of your brand.
How we work it
Hook first, context later
Every script opens with the strongest line or visual and saves the explanation for after, with captions that read without sound.
Series with a fixed format
We build recognisable series such as customer questions, myths or one-week tests, so production gets faster and comparisons get cleaner.
Cuts per platform
We tune length, on-screen text and ending for TikTok, Reels and Shorts, and measure each version on its own.
Openings tested in the lab
We try several openings for the same idea on different accounts and move the ones that hold viewers best into daily production.
Your private dashboard with the stats of every account and every post, updated throughout the day.
See Coporo Live →FAQ
Do I need to film the footage myself?
Not always. We can work with your own footage, product clips or formats that don't need a camera at all. If filming is needed, we plan it with you.
How long are the videos?
It depends on the platform and the format. We test different lengths and keep the ones that hold attention best on your accounts.
How is this different from UGC?
Short-form video is produced by Coporo's team as part of the daily content. UGC is filmed by outside creators with their own face and voice, and it's quoted separately.
Do you post the same video on TikTok, Reels and Shorts?
We start from the same idea, not the same file. We change length, on-screen text and ending for each platform and compare the results separately in Coporo Live.
How does my brand appear in a short video?
As part of the solution, not as an interruption. The video hooks with something useful or entertaining, and your brand comes in at the moment it solves part of the problem.
Does short video replace carousels?
No, the two work together. Carousels are Coporo's core format because people save and share them so readily; short video adds reach on the accounts and audiences where movement explains the idea better.
Keep exploring
UGC videos
UGC agency for brands: creator videos briefed, sourced, reviewed and posted to TikTok and Instagram accounts you own. Quoted separately from daily content.
See more →FormatsCarousels
TikTok carousels for brands, written, designed and posted every day in photo mode and on Instagram from accounts you own, then tracked slide by slide.
See more →GoalsBrand awareness
Build brand awareness without relying on ads: around 20 accounts your brand owns on TikTok, Instagram and Shorts, each speaking to a different audience.
See more →GoalsProduct launch
Plan a product launch on social media: extra owned accounts in launch week so the release shows up everywhere at once, then a steady network that carries on.
See more →GuidesOrganic distribution agency
What an organic distribution agency does, how it differs from social media, influencer and paid agencies, and the questions to ask before you hire one.
Read the guide →Let people discover you tomorrow
Tell us what you want people to discover about your brand and we'll reply with a proposal.
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