Organic content for apps: more installs without relying only on ads
For consumer apps and mobile startups that want organic installs and users who actually open the app again. Coporo builds and runs several owned accounts on TikTok, Instagram and YouTube Shorts that show the problem your app solves, posts every day, and tracks in Coporo Live which formats send people to the app store.
The challenge
Cost per install keeps climbing
When every download comes from paid ads, each new user costs money and growth stops the moment the campaign is paused.
Installs that never activate
Plenty of users download, open once and vanish. Content that only shows the interface doesn't explain how the app fits into their day.
Your app serves more than one audience
A budgeting app works for students, freelancers and families. A single brand account can't speak to all of them with one message.
How we work it
One account per use case
Each account focuses on one type of user and their specific problem, with the app shown as the tool that fixes it rather than as an ad.
Before-and-after carousels
Slides contrasting life without the app and with it: the messy budget, the habit that never stuck, the chaotic to-do list.
15-second screen demos
Short recordings of a single feature, so viewers know exactly what to do in their first minute inside the app.
A feature testing lab
We test which feature or benefit drives the most store clicks, and the weekly learning loop focuses production on what brings in active users.
Hook examples
What we measure
Coporo Live
Your private dashboard with the stats of every account and every post, updated throughout the day.
See Coporo Live →FAQ
Does this replace paid user acquisition?
Not necessarily. Owned accounts build an organic channel that runs alongside paid, and they give you tested hooks and formats you can reuse in ads.
How do you know which installs come from which account?
We use tracking links per account and format and, if you use a mobile attribution tool, we bring its data into the Coporo Live dashboard.
Does my app need to be visual for this to work?
No. Many productivity and finance apps perform better with carousels that explain the problem than with videos of the interface.
Keep exploring
Books & authors
Content distribution for authors and publishers: owned TikTok, Instagram and Shorts accounts posting daily carousels built from the ideas in your book.
See more →Carousels
Daily TikTok carousel content and Instagram carousels for your brand, posted across accounts you own and tracked in a live analytics dashboard by Coporo.
See more →Let's talk about your distribution
Tell us what you want people to discover and we'll show you how we'd build it.
Email us