Product launch: make sure people know it exists from day one
For brands releasing a product, a collection or a new season that can't afford a quiet launch. Coporo, an organic distribution agency, gets a network of brand-owned accounts ready before the date, scales it up in launch week so the release appears in many feeds at once, and then settles it into a pace you can sustain.
A launch has a short window. If the product isn't showing up in what people watch and talk about during the first few days, interest cools and the next release takes its place. And when someone meets the same new product in several different places (a tips carousel, a comparison, a video of somebody trying it), it starts to feel like it's everywhere, and they ask about it. That feeling never comes from one polished post on the official profile, however carefully it was made.
The brand account announces the release, but it can't talk to every kind of customer at once. With a network set up weeks ahead, the accounts already have an identity and followers when the date arrives. In launch week we add accounts and posting frequency to cover more audiences at the same time; in the weeks after, we bring the volume down and keep the audiences and angles that responded best. That way the launch doesn't fall silent once the peak has passed.
Everything is decided in a few days
If the release isn't seen in the first week, winning attention back later costs far more than having it from the start.
Opening profiles on launch day
An account created on release day posts to nobody. Profiles need weeks to build an identity, a back catalogue and an audience of their own.
No plan after the peak
Many launches pour everything into the date and then vanish, even though the product stays on sale for the whole season.
One audience per account
Each account speaks to one specific audience with its own hook. These are some we would work with.
What's actually different in the new version, no fluff.
Before you buy it, check whether you fit this profile.
A week of using it on my cycle commute.
Shopping for someone who has everything? This has just come out.
What you'll be seeing everywhere this season, and how to wear it.
Got the previous model? Watch this before you switch.
What your network could look like
Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.
How people discover you
First they're interested, then they discover you. An example carousel with a natural mention of your brand.
How we work it
Warming up the accounts before the date
The accounts start posting about the topic weeks ahead, without mentioning the product yet, so they already have an audience on release day.
Launch week with more accounts and more posts
During the launch we add temporary accounts and extra daily posts so the release reaches many audiences at the same time.
Angles tested before day one
In the lab we trial several messages about the category and go into launch week with the ones earning the most saves and comments.
An orderly wind-down after the peak
After launch we cut volume, close the weaker angles and leave a stable network that keeps presenting the product throughout the season.
Your private dashboard with the stats of every account and every post, updated throughout the day.
See Coporo Live →FAQ
How far ahead should we start?
Ideally at least 20 days before release, which is how long a network takes to get ready. With more lead time, the accounts reach launch day with more posts behind them and more of their own audience.
What happens to the accounts once the launch is over?
They remain your brand's. We reduce volume, keep the accounts and audiences that responded best, and use them for the next product or season.
Can you talk about the product before it's released?
That's your call. We can warm up with category content that reveals nothing, or share partial teasers if your calendar allows. Nothing goes out ahead of your embargo date.
How many accounts are added for launch week?
It depends on how many audiences you want to cover and the size of the launch. We start from the standard network of around 20 accounts and expand it for that week according to the plan we agree with you.
Do you need the physical product?
For short video and UGC, yes: the product has to be seen and handled for real. Carousels can begin with renders, campaign photography and the spec sheet while units are on their way.
Does this work for seasonal collections that come back every year?
Yes, and you don't start from scratch each time. The network already exists and Coporo Live keeps a record of which angles and audiences responded last season, so the plan opens with your own data.
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Read the guide →Let people discover you tomorrow
Tell us what you want people to discover about your brand and we'll reply with a proposal.
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