Personal branding for founders and experts: let people know you exist
For founders, experts and consultants, a name people recognise opens doors: customers, investors, speaking slots and hires. Coporo, an organic distribution agency, turns your ideas, interviews and opinions into daily content for a network of accounts you own on TikTok, Instagram, YouTube Shorts and beyond. You own the accounts, you sign off the message, and everything is measured in Coporo Live.
Customers, investors and candidates look you up before a meeting, and what they find decides whether they arrive curious or sceptical. Increasingly, they also come across founders and experts without searching at all: a carousel with a clear take on their industry, a clip from an interview that someone forwards to a colleague. Reputation is built there, in ideas that travel with your name attached, far more than in a polished bio on the company website.
Your personal profile is essential, but it mostly reaches people who already know you, and it only works when you find time to post. The ideas you stand for interest very different groups: other founders, people in your industry, people thinking about starting something, people who might want to work with you. With topic accounts built around your name, each idea reaches the people who value it, and all of them point to the same place: your profile, your newsletter or your company.
You don't have time to post
You run a company or serve clients. Writing and designing content every day always ends up at the bottom of the list.
Your best ideas stay in meetings and podcasts
You say valuable things in interviews, talks and calls, yet almost none of it becomes content that travels.
Worried about sounding like everyone else
You don't want motivational fluff or empty one-liners. The content has to sound like you and argue your point of view.
One audience per account
Each account speaks to one specific audience with its own hook. These are some we would work with.
The decision I put off for a year and should have made in month one.
What's shifting in our industry that hardly anyone is talking about.
The question I ask in every interview, and why.
If your team loses hours to this every week, you're not short of people.
Before you quit to start a business, run these three checks.
How I explain my company in one sentence, and why it took so long.
What your network could look like
Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.
How people discover you
First they're interested, then they discover you. An example carousel with a natural mention of your brand.
How we work it
Your opinions as carousels
We take a position you hold on your industry and build it into clear slides, in your tone and with your way of arguing.
Repurposing interviews and talks
We pull the best ideas from your podcast appearances, keynotes and live sessions and turn them into carousels and short clips.
Topic accounts around your name
Alongside your own profile, accounts focused on a subject you know well, each leading back to your name, your newsletter or your company.
A lab to find your angle
We test which topics and formats start real conversations and stop pushing whatever doesn't represent you or doesn't connect.
Your private dashboard with the stats of every account and every post, updated throughout the day.
See Coporo Live →FAQ
Will you publish things I haven't said?
No. We start from your ideas, interviews and opinions, and you approve the editorial line. Nothing goes out under your name unless it matches what you think.
How much of my time does it take?
Just enough to share material and review the editorial direction. Writing, design, publishing and analysis are all done by our team.
Is it worth it if I want B2B leads rather than millions of followers?
Yes. We measure conversations, messages and visits to your website or company, not just followers. We agree the goal with you at the start.
Do the topic accounts speak in my name?
They don't impersonate you. Your personal profile posts under your name and with your approval; the topic accounts discuss the subject, cite your ideas as the source and point to your profile, newsletter or company.
Can I do this without appearing on video?
Yes. The core is carousels built on your ideas and opinions. If you have recorded interviews or talks, we use them for short clips; if not, the network runs on text and design alone.
How do I stay in control of what's published?
At the outset you set the topics that are off-limits and approve the editorial line. After that you can see every post in Coporo Live, and anything that doesn't represent you is corrected or taken down.
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See more →GoalsBrand awareness
Build brand awareness without relying on ads: around 20 accounts your brand owns on TikTok, Instagram and Shorts, each speaking to a different audience.
See more →GoalsProduct launch
Plan a product launch on social media: extra owned accounts in launch week so the release shows up everywhere at once, then a steady network that carries on.
See more →GuidesOrganic distribution agency
What an organic distribution agency does, how it differs from social media, influencer and paid agencies, and the questions to ask before you hire one.
Read the guide →Let people discover you tomorrow
Tell us what you want people to discover about your brand and we'll reply with a proposal.
Request a proposal →