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Fashion and beauty

Get your fashion or beauty brand found in what people save

For clothing, accessories, cosmetics and skincare brands that want to show up in the feed every day without relying on a handful of influencers. As an organic distribution agency, Coporo creates and runs several brand-owned accounts on TikTok, Instagram and YouTube Shorts, each with its own style, and publishes carousels, UGC and short video featuring your products daily.

The context

In fashion and beauty, plenty of buying decisions are made by watching something on someone else: a try-on haul, a night-time skincare routine, a step-by-step make-up look. Those posts get saved into inspiration folders and reopened right before checkout. A brand that appears in that content makes the shortlist; one that only shows up on its own grid or in an ad is left out of the decision entirely, however good the product is.

One brand account can't talk at the same time to someone after workwear basics, someone with reactive skin and someone hunting for a wedding-guest dress. Try it and the grid becomes a jumble where nobody recognises themselves. With several accounts, each built around a style, a size range or a skin type, the same collection is shown in different ways to different people, and every one of those accounts belongs to your brand.

The challenge
01

You depend on influencers you don't control

Every partnership is paid for, lasts a couple of posts, and the audience stays on the creator's profile rather than yours.

02

Trends expire within days

A sound, an aesthetic or a routine blows up and two weeks later the feed has moved on. With one account and limited production, you arrive late.

03

Most of the range never gets seen

Social feeds tend to show the new drop or the hero product. Extended sizes, other shades and core pieces rarely get their moment.

One audience per account

One audience per account

Each account speaks to one specific audience with its own hook. These are some we would work with.

Office workersMonday-to-Friday outfits built from pieces that mix and matchA whole week in the office with just seven pieces.
Sensitive or redness-prone skinGentle routines, textures and the ingredients worth avoidingIf your face goes red after washing it, read this.
Plus-size shoppersHow cuts really fit, without retouching or mannequinsI tried the jeans everyone's talking about in a UK 18.
Wedding and event guestsIdeas by type of celebration, season and budgetWhat to wear to a summer wedding without melting in the photos.
Men starting a skincare routineMinimal routines explained without jargonThe skincare routine for men who don't want a routine.
Capsule wardrobe fansFewer pieces, more combinations each seasonTen pieces, thirty outfits: how I built my autumn wardrobe.
What your network could look like

What your network could look like

Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.

Your brand
OF
@officeoutfitdailyOffice workers
One outfit every morning, comfortable and no overthinking.
📱 Own phone🔒 Owned by you
CA
@calmskinclubSensitive skin
Gentle routines for skin that complains about everything.
📱 Own phone🔒 Owned by you
CU
@curvesanddenimPlus-size shoppers
Honest try-ons from size 16 to 28.
📱 Own phone🔒 Owned by you
CA
@capsuleautumnCapsule wardrobe fans
Less clothing, better combined.
📱 Own phone🔒 Owned by you
How people discover you

How people discover you

First they're interested, then they discover you. An example carousel with a natural mention of your brand.

HookHow to wear a grey blazer without it looking like an interview@officeoutfitdaily
Hook
ValueWith straight-leg jeans and white trainers: a Friday at the office sorted in two minutes.@officeoutfitdaily
Value
ValueWith a fine-knit jumper and a midi skirt: a big meeting without feeling like you're in costume.@officeoutfitdaily
Value
Your brandYour brandThe blazer is from “Your brand”: a straight cut and a fabric that doesn't crease at your desk. Linked in bio.@officeoutfitdaily
Your brand
Share
How we work it

How we work it

01

Accounts by style, size or skin type

Instead of one brand profile, several with their own focus: workwear, capsule, plus-size, sensitive skin, men's grooming.

02

Outfit and routine carousels

Five ways to wear one piece, or each step of a routine, with every product named so finding it in your shop takes seconds.

03

Try-on and texture UGC

Short videos showing how fabric falls, how a size fits or how a cream sinks in: exactly what a customer wants to see before paying.

04

A trend lab

We test current sounds, aesthetics and formats on test accounts and only roll them out to the main accounts once they connect with your audience.

Hook examples
Five ways to wear the same white shirt this week.
If you have oily skin, stop doing this every morning.
What I ordered versus what turned up (and yes, I'm keeping it).
The lipstick that survives a coffee, lunch and a meeting.
Three pieces that look expensive and really aren't.
What we measure
Saves per outfit or routineProduct page clicks by accountPieces in the range drawing the most interestComments about sizing, shades and textures
Coporo Live

Your private dashboard with the stats of every account and every post, updated throughout the day.

See Coporo Live →
The Coporo network, every month
600Morganic views a month on average
38,000+posts published a month
Monthly averages across the whole Coporo network. Not a promise of results for any individual brand.
FAQ

FAQ

Does this replace influencer partnerships?

Not necessarily, but it makes you far less dependent on them. The accounts are yours, the audience stays with you, and formats that perform can later be briefed to the creators you work with.

Who owns the accounts in the network?

Your brand does. Each account runs on its own phone, with its own identity and look, and Coporo manages it for you. If we ever part ways, it stays yours along with its whole audience.

Do you need product samples?

For UGC and video, yes, because textures and fit have to be seen for real. For carousels we can work from your product and campaign photography.

Will you keep to our brand aesthetic?

Yes. Each account has its own angle, but all of them follow your style guide, your palette and the tone your customers already know. Anything that doesn't fit your image doesn't get posted.

How does it sit alongside our ads and seasonal campaigns?

They complement each other. The network is organic and never pays for views; meanwhile it tells you which pieces, routines and angles spark interest, which helps you decide what deserves ad budget each season.

How quickly does it start, and how does it handle new collections?

The network is publishing about 20 days after the first meeting. When you launch a collection or a limited edition, we add it to every account's calendar and Coporo Live shows which pieces are pulling their weight.

Keep exploring

Keep exploring

Let people discover you tomorrow

Tell us what you want people to discover about your brand and we'll reply with a proposal.

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