Get travellers to discover your stay before they search for it
For hotels, hotel groups, booking platforms and holiday-let operators that want to appear the moment someone starts daydreaming about a trip. Coporo, an organic distribution agency, sets up and runs a network of brand-owned accounts on TikTok, Instagram and YouTube Shorts, each focused on one type of traveller, posting daily plans, itineraries and short breaks where your brand is where everyone sleeps.
A trip now starts long before anyone opens a search engine. Someone sees a carousel of five villages within two hours of the city, saves it, sends it to their partner, and weeks later goes back to that saved folder to decide. By the time they compare prices, two or three places to stay are already in their head. If your hotel wasn't in that content, it competes on price alone on a booking site, next to hundreds of listings the traveller can't tell apart.
A single brand account can't be present at all those moments. The couple after a romantic break, the family that needs a pool and a cot, the digital nomad checking Wi-Fi speeds and the group of friends looking for a big house don't follow the same content or save the same things. And a hotel's official profile tends to stop at photos of rooms. What gets shared is a complete plan: where to eat, what to see, when to go and where to stay.
You depend on OTAs and their commission
If travellers only find you on a booking platform, they arrive comparing prices and every booking carries a fee. Without demand of your own, it's hard to win direct bookings.
Full in high season, empty in low season
Everyone posts summer content. The hard part is creating the urge to travel in November or midweek, when you really need the occupancy.
Your official profile shows rooms, not plans
Photos of the lobby and the pool don't get saved. What people save is the weekend itinerary, and your property is rarely in it.
One audience per account
Each account speaks to one specific audience with its own hook. These are some we would work with.
A 48-hour break under two hours from London that nobody's told you about:
Hotels where the kids get tired before you do (and you'll thank us).
How I got four days on the coast in October for less than a weekend in August.
Cities in Europe where you can work remotely for a month without rent eating your salary.
Country houses for 10 people that look straight out of a film:
I went to this town for one dish and ended up staying three nights.
What your network could look like
Four example accounts from a network of around 20. Each on its own phone, all owned by your brand.
How people discover you
First they're interested, then they discover you. An example carousel with a natural mention of your brand.
How we work it
Full itineraries with the stay built in
Each carousel is a complete one-, two- or three-day plan. Your hotel or rental isn't the subject of the post: it's the stop where the day ends.
Content that fights seasonality
The accounts push the dates you struggle to fill: autumn half-term, midweek breaks, winter by the sea. The editorial calendar follows your occupancy, not the summer.
First-person arrival videos
Creators film the real arrival: check-in, the view when the curtains open, breakfast. It's what travellers want to see before booking and can't find in the official photos.
Destinations tested in the lab
We try several destinations and angles (romantic, budget, food-led) for the same area, and Coporo Live shows which one sends the most visits to your booking site.
Your private dashboard with the stats of every account and every post, updated throughout the day.
See Coporo Live →FAQ
Will this bring more direct bookings and fewer via OTAs?
It's one of the most common goals. Each account's links point to your booking site with their own tracking, so in Coporo Live you see how many visits come from each itinerary and each account. What we don't do is promise a specific number of bookings.
I only have one hotel. Does a 20-account network make sense?
Yes, because the accounts don't just talk about your hotel: they talk about the area, plans and types of traveller, and your property appears where it fits. An independent hotel can start with a smaller network focused on its destination and expand once you see which accounts work.
Are the accounts mine or Coporo's?
They belong to your brand. Each runs on its own phone, with its own identity and theme, and Coporo manages it for you. If we ever stop working together, the network and its audience remain yours.
How do you handle prices and offers in posts?
We don't publish prices or terms you haven't confirmed, and any price mentioned is marked as a guide or dated. If there's an offer, the post sends people to your website, where the final price and booking conditions live.
Do you need to come and film at the hotel?
It helps a lot, but it isn't essential to begin. With your own material, photos of the area and details of the property we can already produce carousels; creator visits are arranged with you so guests aren't disturbed.
How soon does my hotel's network start posting?
The network starts posting around 20 days after kickoff. During that time we define the traveller types, set the accounts up on their phones and prepare the first batch of itineraries, so there's content working well before low season.
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See more →GoalsBrand awareness
Build brand awareness without relying on ads: around 20 accounts your brand owns on TikTok, Instagram and Shorts, each speaking to a different audience.
See more →GoalsProduct launch
Plan a product launch on social media: extra owned accounts in launch week so the release shows up everywhere at once, then a steady network that carries on.
See more →GuidesOrganic distribution agency
What an organic distribution agency does, how it differs from social media, influencer and paid agencies, and the questions to ask before you hire one.
Read the guide →Let people discover you tomorrow
Tell us what you want people to discover about your brand and we'll reply with a proposal.
Request a proposal →